Boom! Cleveland Shops Makes Noise

Cleveland Shops is making noise with its latest promotion.

Gordon Geiger was tired of seeing Amazon trucks roaming his neighborhood. He was concerned when he witnessed the increasing number of big box stores.

As the owner of Geiger's, a family-owned, Lakewood institution, Geiger decided to take things into his own hands.

He created Cleveland Shops, an organization of locally owned, independent retailers who joined together to educate the public about the importance of supporting local retailers.

That was nearly five years and a pandemic ago.

While the concept was welcomed by retailers on both sides of Cleveland, plans to launch were ill-timed. Marketing slated for March, 2020 was postponed because of the Covid outbreak. Momentum was lost. Plans for moving forward were put on hold.

That was then...

Today, Cleveland Shops boasts nearly 40 impressive retailers as members.

On June 1, it will launch its first major marketing promotion, "Boom!"

"Boom! connotes increasing sales at the cash register. It's the surprise that our members have in store for those on our e-newsletter list and our followers on social media," Geiger explains.

Followers of Cleveland Shops and subscribers to its e-newsletter will gain exclusive access to sales, previews of trunk shows and more.

Boom! exclusives will be announced to this group on the first and third Monday of the month.

The Tea Lab, another Lakewood retailer, will launch the promotion on June 1.  

Retailers have the option of creating one-day or one-week promotions. One retailer will be featured during each of the promotions.

"We believe this will be an exciting way for Clevelanders to discover our outstanding members as well as a means for other retailers to learn the value of Cleveland Shops. Shopping local is not only beneficial for the retailer, it's important for our economy and the landscape of our cities. We can't survive without marketing.  Cleveland Shops helps us achieve our goals," Geiger adds.

To register for the Cleveland Shops e-newsletter, visit clevelandshops.org.

Myra Orenstein

Days of copywriting that consisted of headline, body copy and price points for Glidden Paints and BF Goodrich Retail Tire Division suddenly morphed into Vogue-styled, uber cool fashion advertisements showcasing NYC celebrity hairstylist Colin Lively and his equally talented, then-partner Richard Peterson’s Today’s Headlines Salon. Working for an agency as a copywriter and media buyer shifted almost overnight to becoming president of one of the first Northeast Ohio advertising collaborations, MDG&O Advertising. With a client list that initially included Viacom, Comcast Cable, Time Warner Cable, Showtime Networks, HBO and The Disney Channel, the agency underwent a name change to CATV,Inc. For over 25 years, working with a group of award-winning art and creative directors, the team has thrived. Other clients have included: MasterCard International, The White House (Clinton Administration), Lightyear Entertainment, Alltel, Eagle Rock Entertainment, Cleveland Independents (the largest group of locally owned, independent restaurants in the country with 90+ members), Chicago Independents, Cedar Fairmount Special Improvement District, Hyde Park Restaurant Group, Renaissance Cleveland Hotel, Notre Dame College, Weston, Inc.; OneCommunity/Everstream, Rogers Communications and so many more. What I have personally contributed towards these efforts: my conceptual, creative, copywriting skills; ability to work collaboratively and as a leader; strength at bringing people together (creation of the collaboration as well as development of business-to-business/value-added marketing campaigns on a national level); media buying that is strategic and consistently competitive with other agencies both locally and nationally as well as countless hours talking with, learning about and appreciating an amazing group of clients.

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Volume 20, Issue 11, Posted 12:51 PM, 06.05.2024