LakewoodAlive, DLBA To Host Search Engine Optimization Workshop For Small Businesses On September 12
Looking to improve traffic on your small business’ website and generate more sales? You’ve come to the right place. Effective Search Engine Optimization will help ensure your website appears prominently on the first page of search engine results.
The Downtown Lakewood Business Alliance (DLBA), a program of LakewoodAlive, is pleased to announce it will host a Search Engine Optimization for Small Businesses Workshop on Thursday, September 12, from 8 to 10 a.m. at Lakewood Public Library's Multipurpose Room in Downtown Lakewood. This educational workshop will be led by Blue Ridge Media Company, a digital marketing agency based in Lakewood.
Open to any Lakewood small business, this workshop aims to help businesses maximize the visibility and exposure their brands receive through website traffic. The cost to attend is $5 for DLBA members and $10 for non-DLBA members.
Search Engine Optimization (SEO) is the process of improving the position that your website appears during an “organic” search using search engines such as Google or Bing. Websites that appear higher in search results tend to get more traffic to their pages, which potentially means more business.
While paid advertising and social media can generate traffic to websites, the majority of online traffic is driven by search engines. A small business can improve its SEO through utilizing the right keywords, and by optimizing locally to focus on customers in your specific area.
“We are excited to be partnering with an experienced local marketing agency like Blue Ridge Media Company to bring this important workshop to our merchants,” said Ian Andrews, Executive Director of LakewoodAlive. “Having an effective SEO strategy is becoming increasingly important to ensure small businesses can increase their website traffic and ultimately convert more contacts into customers.”
The Downtown Lakewood Business Alliance is a merchant association striving to ensure Downtown Lakewood remains one of the region’s top destinations for dining, shopping and entertainment. For more information regarding the Search Engine Optimization for Small BusinessesWorkshop, please visit LakewoodAlive.org/SEOWorkshop or contact the LakewoodAlive office at 216-521-0655.