West Shore Career-Tech Student Wins Billboard Contest
For the second year in a row, a student from the Media, Art & Design program in the West Shore Career-Tech District has won the Teen Driver Safety Billboard Design Challenge sponsored by University Hospitals, Safe Communities Coalition and State Farm Insurance. Congratulations to senior Madisyn Kelly for her winning design! The contest centers on students creating billboard designs that address the issue of distracted teen driving.
Madisyn’s winning design will be displayed on five digital billboards for two-three weeks at various high-visibility locations throughout Cleveland, including I-90 and I-480. It is estimated that approximately half a million people will see Madisyn’s billboard design during their placement. Madisyn will also be awarded $500 for her winning design.
Madisyn’s design concept is simple and straightforward. It is made up of crayons and the message says “It’s Elementary. The Only Thing You Should Be Doing While Driving, Is Driving.”
“The concept (of don’t drive distracted) is so basic that I thought a design should match that,” Madisyn said of her “elementary” design. She said that her teacher, Anne McQuay, and classmates were helpful in offering critiques of the design before she submitted it.
“The simplicity of Madi's design and the "elementary" theme work great to tell the message, “said McQuay. “Although the idea is simple, there was a lot of work that went into creating and editing the design, which led to the final product. The statement is clear and easy to read, and lends itself perfectly to a billboard design.”