Prudential Lucien Realty To Join Berkshire Hathaway HomeServices

Ohio brokerage now operates as Berkshire Hathaway HomeServices Lucien Realty

Berkshire Hathaway HomeServices, the real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential Lucien Realty will join the network, operating July 8 as Berkshire Hathaway HomeServices Lucien Realty.

The brokerage, serving the suburban Cleveland area for 36 years, will add to a growing roster of affiliates that have transitioned to the network since September. Berkshire Hathaway HomeServices—recently named “Real Estate Agency Brand of the Year” in the Harris Poll EquiTrend® Study—now spans 42 states with more than 29,000 agents and 825 offices.

“Our transition to Berkshire Hathaway HomeServices presents an incredible opportunity for our brokers, agents and clients alike,” said John Lucien, broker/owner of Lucien Realty. “We are pleased to bring this brand, whose Berkshire Hathaway Inc. namesake is the world’s most respected company according to Barron’s, to our local market.”

Chief Administrative Officer John Lucien said the transition presents additional ways to augment the company’s ongoing commitment to excellence in service. “The network resources and tools available to our agents and brokers under the Berkshire Hathaway HomeServices brand will help us grow, recruit and gain even more exposure in the market,” he explained. “The combination of our agents’ local market expertise with a brand focused on integrity, quality and trust will propel our business to new heights.”

With the transition, Lucien Realty agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform – a robust suite of real estate tools and resources – plus professional education, business consultation, marketing support and the exclusive Luxury Collection program for high-end listings.

Lucien Realty will commemorate its transition July 8 with ribbon-cutting ceremonies held at each of its three offices; the final ribbon-cutting event will take place at its Lakewood location.

Stephen Phillips, president of Berkshire Hathaway HomeServices, applauded Lucien Realty on its upcoming brand transition. “Ron and John Lucien are visionary leaders with a skilled team of agents who serve the Lakewood area with distinction and pride,” he said. “The company is a natural fit for our brand and I’m looking forward to welcoming them as a member of the Berkshire Hathaway HomeServices family.”

Lucien Realty’s new Cabernet and Cream yard signs will begin appearing throughout the suburban Cleveland area starting July 8.  

About Berkshire Hathaway HomeServices Lucien Realty

Berkshire Hathaway HomeServices Lucien Realty is an independently owned and operated real estate company and affiliate member of the Berkshire Hathaway HomeServices network. The company has 50 sales associates in three offices, serving the suburban Cleveland area for 36 years. Visit or contact the corporate office in Lakewood, Ohio at 800-634-0571 for details.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate brands included in the 2014 Harris Poll EquiTrend® Study. Visit for details.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

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Volume 10, Issue 13, Posted 7:20 AM, 06.25.2014