ANNOUNCEMENT: New Logo for Downtown Lakewood

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Mary Anne Crampton
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ANNOUNCEMENT: New Logo for Downtown Lakewood

Postby Mary Anne Crampton » Thu Jan 15, 2009 1:09 pm

LakewoodAlive announces the adoption of a new logo for its revitalization program, Downtown Lakewood. The logo was designed by the Cleveland based branding consultancy and environmental graphic design firm Studio Graphique, with oversight from the Downtown Lakewood Signage & Wayfinding Design sub-committee.

The new logo can be viewed here: www.lakewoodalive.com

“The design draws upon community responses expressed in the public meeting held in October 2008,â€


Bill Call
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Postby Bill Call » Thu Jan 15, 2009 1:17 pm

Any chance some signage could be added at Lakewoods three I-90 exits? Downtown, Beck Center, Hospital, Restaraunts, Football Stadium etc..?


Christine Gordillo
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Postby Christine Gordillo » Thu Jan 15, 2009 1:32 pm

The logo looks great! Classic and yet modern at the same time.
Nice job!


sharon kinsella
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Postby sharon kinsella » Thu Jan 15, 2009 2:17 pm

Let me get this straight. It cost $75,000.00 to get that logo?

The street signs need additional funding?

I find that very troubling.

It's a nice logo, but $75,000.00 with all the artistic talent we have available in our city?


"When I dare to be powerful -- to use my strength in the service of my vision, then it becomes less and less important whether I am afraid." - Audre Lorde
Brian Pedaci
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Postby Brian Pedaci » Thu Jan 15, 2009 2:38 pm

Sharon, the article says that the Design project is an 'outgrowth' of the overall Streetscape Plan, which was funded with the NOACA grant. I'm sure Mary Anne could clarify, but it sounds as if the $75K grant went to the overall Streetscape project, not just designing the logo.


sharon kinsella
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Postby sharon kinsella » Thu Jan 15, 2009 2:42 pm

My issue was that it was mentioned that funding was needed for the street signs "4" of them. So what did it encompass. Those should not be all that expensive.


"When I dare to be powerful -- to use my strength in the service of my vision, then it becomes less and less important whether I am afraid." - Audre Lorde
Grace O'Malley
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Postby Grace O'Malley » Thu Jan 15, 2009 2:43 pm

It looks like a sign that you might find on a paddlewheel boat or at Cedar Point.


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Jim O'Bryan
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Postby Jim O'Bryan » Thu Jan 15, 2009 3:02 pm

Mary Ann

Thanks for the post.

Sharon

I am hoping that Brian is correct, that this is just a small part of the overall streetscape package, that the city landed under the Tom George Administration.

That said I would like to underline, that Lakewood is filled with award winning designers that have created some of the country's finest graphics, which bring us to the color choices. I would have to say that this is what happens when non-Lakewood designers are brought in. A color selection that does not fit in with anything else in Lakewood.

My suggestion would have been for "Lakewood/Sinagra Green" with gold letters. On high end signs gold leaf, or a metallic. This would set off the Cooperplate type face which was designed in the 1800s, and possibly even before the Cooperplate font was named and copyrighted by the URW corp.

Grace

Not the paddlewheel at Cedar Point, in fact it is almost a exact copy of Geiger's Logo, which was done by an award winning Lakewood designer. I have an early version that we did for Geiger's and that designer it is almost identical down to the features at the top of the sign, and exact same font.

Bill

Are we trying to sell Lakewood or downtown is what I would ask. To me, if we reversed the two, the signs could be used elsewhere, to highlight the different districts.

FWIW


.


Jim O'Bryan
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Mary Anne Crampton
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Postby Mary Anne Crampton » Thu Jan 15, 2009 3:32 pm

Here the Detroit Avenue Streetscape Plan that NOACA funded. Click on the December 2007 link:

Click Here Please

The volunteer committee that selected Studio Graphique and who has worked with them on this project is made up of 100% Lakewoodites. The public meeting that was held for community input on the subject on October 2 was held in Lakewood (at the Library) for Lakewood residents.


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Jim O'Bryan
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Postby Jim O'Bryan » Thu Jan 15, 2009 3:54 pm

Mary Ann

Thank you for the clarification.

That makes it easier to accept, at least for me.

Thanks for the post.


.


Jim O'Bryan
Lakewood Resident

"The very act of observing disturbs the system."
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If not, don't worry. Just forget about it."
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sharon kinsella
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Postby sharon kinsella » Thu Jan 15, 2009 4:06 pm

Maryanne your address came up with a 404 error message.


"When I dare to be powerful -- to use my strength in the service of my vision, then it becomes less and less important whether I am afraid." - Audre Lorde
Grace O'Malley
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Postby Grace O'Malley » Thu Jan 15, 2009 4:13 pm

Jim

I agree on both your perceptive points: the DOWNTOWN and the teeny tiny Lakewood should be reversed. I also wondered why no choice of green?


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Jim O'Bryan
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Postby Jim O'Bryan » Thu Jan 15, 2009 4:23 pm

Grace O'Malley wrote:Jim

I agree on both your perceptive points: the DOWNTOWN and the teeny tiny Lakewood should be reversed. I also wondered why no choice of green?


Grace

First as Mary Ann pointed out, maybe we all should have gone to the meetings. Of course that would have been impossible, and she is doing the next best thing posting and asking for ideas here on the Deck. Long before the signs are bought.

That said, I spoke with the designer of the Geiger's logo, who literally said the same thing you did. It looks real old and outdated. when I mentioned Geiger's logo, he pointed out that it was designed to look old, as Geiger's has been around since the turn of the century.

Denny Wendell of Wendell Design did that logo, and then asked about usage. His concerns were that it meant nothing. "Where does Lakewood downtown start and stop?" when I mentioned usage, he thought it would be confusing. "Is this the exit for downtown Cleveland?" "Is there a restaurant called, "Downtown" at this exit?" He also freaked over the swish from the K is just so wrong and improper that it bothered him. That a non-serif font should NEVER be turned into a swish. Then I mentioned that Copperplate is actually a serifed font, and he reluctantly agreed, BUT it is on their for flair....

Of course I could care as Denny moved from Lakewood to Bay, and now runs the Westlake/Bay Observer. As I pointed out his opinion is nearly as unimportant as other non-Lakewood designers. :wink:

Thanks again Mary Ann for posting this and allowing the city to kick the ideas around in a public forum.

.


Jim O'Bryan
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"The very act of observing disturbs the system."
Werner Heisenberg

"If anything I've said seems useful to you, I'm glad.
If not, don't worry. Just forget about it."
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Jim DeVito
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Postby Jim DeVito » Thu Jan 15, 2009 4:35 pm

sharon kinsella wrote:Maryanne your address came up with a 404 error message.


Try it now Sharon.

It looks good but I am not a huge fan. It looks too......... modern..... it think.



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