Bill Call wrote:In the past cities have offered incentives like tax breaks. Perhaps Lakewood could be the first to offer technological support. We need to market the City; what better way than through existing business through new technology?
Bill
Do not get me started. The city, the schools, were offered many opportunities to get ahead
of the curve. Tom and Ed decided it would be better to follow the curve instead of setting
the pace. Communication visionaries hardly. The schools seem even more backwards.
It is very easy to be overwhelmed with the many new options but with a couple minutes of
planning one can see a very clear path. As I have been lecturing to other cities, and groups
the internet is a tool. A rock was also and early tool, then a mallet was created which
made pounding easier. Then nails were invented and hammers fine tuned. But does
everyone need a hammer? A full tool chest?
Another analogy which is pretty spot on is that many people when I talk with them feel
that facebook, twitter, cafe press, even the Deck allow you to speak to the world. Wrong.
It allows you to speak with those that know about you, and very few more. When you see
the actual graphs and charts that the military uses to chart the "social circles" is the same
they use to track terrorists and is pretty amazing, but also shows the massive gaps in what
social media create. It takes many layers of overlaps before you can even start to
get close to what other forms of outreach offer.
This is the social networking "social web" for "Brewed Fresh Daily" generated by member
Valdis Krebs, a Clevelander that worked for the military on dissecting "al qaeda" and now
being used on the rest of the world including you and me. You can see the gaps forming.
You can also click on any dot and get a full history of them, and every aspect of who is
not on the "grid" but has emailed, written, called, what they bought, what they sold...
A savvy marketing company knows how to bridge. Right now people are
overwhelmed and delusional. I use the analogy that one can climb the Matterhorn, and
scream towards Switzerland, and come down and honestly say, "I spoke to everyone in
Switzerland." They did not. Again social networking could also be compared to a line of
dominoes. A person can set them up haphazard and knock them down one at a time, or
spend a couple seconds line them up and knock them all down with a simple push of the
right one.
In fact, Corey is speaking to his base, and merely reminding them that they are having a
party. A valid service and very nice. From there, they are relying on people to spread the
word like a game of telephone, that is where the problems start and are now building. As
one shares that knowledge, one can also put in the price of competitors, actually jump his
list and beat him to the punch. Follow his postings and jump that. The more Corey puts out
to "public domain" the faster his competitors if savvy, can pull from him.
Then we have the new movements that realize what they are losing by using facebook,
twitter, and even the Deck.
From the T-Shirt Museum -
http://tshirtmuseum.comWhile old and new media giants are working to trap all of us online forever. There is a
growing trend with programmers, designers and others to get people off the internet and
back into real life. To get away from the crazy world of, "I need a cup of coffee," "I am at
the Beck" into getting that coffee and enjoying the Beck.
As I said it will be interesting recently China just reported they will allow Facebook in as
they have been told they can cut back on spying on their citizens that when given the
opportunities the citizen will spill their guts, and is much less expensive to run. Is this
why the US Government just purchased $450 million in Facebook through Goldman Sachs?
At the end of the day we should remember that all online experiences are getting to
parallel, real life with spam, junk mails, millions of ads, that get lost in an instant, and do
not stay. While I am online reading Corey post, I can also google, yahoo, jeeves "Opus
One" and find 1,000 competitive prices. Ask which are closest and get directions there.
After all the hammer and rock can pound nails, and build amazing things, and it could kill.
Funny Internet Fun Fact(Believe at your own risk)
33 Tweets went out about the plane in the Hudson River before the first police call was made!
FWIW
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