LAID BARE $100M Questions--What is a "Communications Strategy"?
Posted: Sun Aug 20, 2017 10:00 am
Question # 1: What is a "Communications Strategy"?
"A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives."
https://knowhownonprofit.org/campaigns/ ... s-strategy
"A communication strategy is complementary and subservient to the marketing [strategy]. It takes its cues from the marketing strategy, which, in turn, takes its direction from the business strategy....A communication strategy, then, is one component of the marketing strategy. It focuses on the smaller strategies, often the written ones, that bring about success for the larger ones. Its purpose is simple: it supports the marketing strategy and, by association, the business strategy.
Perhaps it’s best to return to the military metaphor. If the general has decided victory is necessary in a certain country, the marketing strategy would pinpoint the locations necessary to achieving that victory. The communication strategy would focus on the smaller strategies required to obtain those locations and provide direction to the soldiers .....assigned with taking those locations."
http://www.cision.com/us/2013/02/what-i ... -strategy/
The public record below was discussed in a November 30, 2015 meeting with all the 2015 city council members present, but it was not a meeting open to the public.
Question # 2: Here's the $100M Question: Can anyone determine from the attached document, what City Council had decided and agreed upon as its "organizational objective" and its "business strategy' on November 30, 2015?
"A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives."
https://knowhownonprofit.org/campaigns/ ... s-strategy
"A communication strategy is complementary and subservient to the marketing [strategy]. It takes its cues from the marketing strategy, which, in turn, takes its direction from the business strategy....A communication strategy, then, is one component of the marketing strategy. It focuses on the smaller strategies, often the written ones, that bring about success for the larger ones. Its purpose is simple: it supports the marketing strategy and, by association, the business strategy.
Perhaps it’s best to return to the military metaphor. If the general has decided victory is necessary in a certain country, the marketing strategy would pinpoint the locations necessary to achieving that victory. The communication strategy would focus on the smaller strategies required to obtain those locations and provide direction to the soldiers .....assigned with taking those locations."
http://www.cision.com/us/2013/02/what-i ... -strategy/
The public record below was discussed in a November 30, 2015 meeting with all the 2015 city council members present, but it was not a meeting open to the public.
Question # 2: Here's the $100M Question: Can anyone determine from the attached document, what City Council had decided and agreed upon as its "organizational objective" and its "business strategy' on November 30, 2015?