Why does the sign have any sort of motivational messages? Most folks aren't looking for inspiration when they are rolling down Franklin at 40 mph. If it's during school hours, most drivers are watching out for the herds of students crossing the street, not looking at the sign.
Shouldn't the sign be used only for school business? During the academic year, there is a plenty of news and info to keep it busy. For example:
*Schedule announcements ("School closed Mon. Jan 17 for MLK Day")
*Congratulatory messages ("Congratulations to National Merit Sem-finalists")
*Upcoming LHS concert, play and athletic events
*Upcoming H2O fundraisers and activities
*Upcoming shows at Lakewood City Auditorium
Plus, the generic stuff like "Home of the Rangers" and "Visit us online at www.lakewoodcityschools.org